As the name suggests, I specialise in all things writing.
Whether it's an engaging feature article, an instructional technical document, a conversational blog, an editorial news piece, informative web copy or even just a catchy slogan, I make sure the reader is enjoying what they're reading so that they soak up the information rather than drift off to la la land.
My process is a little more sophisticated than simply vomiting words out onto the page.
Before starting, I’ll ask my clients questions like:
“Who is your target audience? What is your key selling point? Why are you better than your competitors? How does your product, service or process work and what’s in it for your clients? What do you want this content to achieve? Are you trying to explain your product, sell your brand or rank higher on search engines?”
From here I can go and research the topic to ensure that my content is accurate and credible. I’ll provide you with well-structured, well-rounded and well-written content that covers all the important details, is optimised for search engines and (most importantly) is interesting for your audience to read.
I can write corporate web copy and SEO blogs to boost your brand’s online presence, engaging technical writing to convey a clear message to your target audience through eBooks and other promotional material, more laid-back lifestyle-driven pieces that are geared to increase readership, and much more.
Whatever your message is, I can organise it into high quality content.