services

Copywriting

First and foremost, I’m a copywriter. I write website content for a wide variety of clients ranging from home and bathroom renovations companies to digital production sites and everything in-between.

This might mean a one-time project where I write the copy for a client’s entire website from scratch, or it might be an ongoing contract where I work alongside a client to continually produce web content, boost their online exposure through SEO writing and help them gain an online following through interesting blogs and other material that they can then share through their social media platforms and LinkedIn profiles, for example.

It might also mean a web developer has a backlog of websites he or she is designing for a client, and no copy to fill the webpages with… I can write the content for these.

Editing & Proofreading

I’m also an editor and a proofreader (just to be clear… this is not the same thing!). Perhaps you’re a mortgage broker who has written an instructional e-book on how to effectively manage a mortgage or the current real estate situation in Melbourne’s fringe suburbs, for example.

You have all the facts, you have the insider knowledge, but you don’t know how to deliver this information in a concise, easily digestible way that won’t lose readers when you start delving into the nitty gritty details.

Not only can I proofread this e-book (or quarterly report, or user guide, or whatever it may be) for spelling, grammar, tense, accuracy, omissions, timeliness, and the dozens of other bullet points I keep handy as I read through these documents to make sure I am ticking every box, but I can also edit your work to ensure your message is delivered in its easiest and most interesting form without sacrificing any key information.

There are many aspects of information that people forget about in the process of writing because hey, we’re all human. Of course there are the obvious ones, like writing “there” when you mean “they’re”, or “could of” when you mean “could have”, but what about the more easily overlooked things? For example…

Timeliness – This thing that you’re referencing; is it still relevant at the time of this document being published, or will these “facts” that are currently relevant be out of date by the time people read this?

Omissions – Have you left out anything that really ought to be included? Have you included a whole heap of information that really doesn’t need to be there? Sometimes when it’s your work, it’s difficult to establish what’s necessary to mention and what’s not, because to you – the expert – it’s all necessary. That’s when it’s handy to have an outsider objectively read through your document and ask you, “Why do they need to know this?”, “Why is this important?” or “Is this essential information?”

Accuracy – What was the source of your information? What was their source of this information? Are you sure it’s correct? It sounds extreme, but making sure your information is 100% correct could ultimately be the difference between getting sued. I can help with verifying important information.